…and it turns out that Canada is a brand.
The Globe and Mail ran a story today about Canada’s #2 status (after Australia) in the country-brand sweepstakes.
My favorite quote:
Indeed, the survey showed that popular icons, such as Sarah McLachlan, or even the game of hockey, are doing little to bolster people’s perceptions of Canada’s culture and heritage.
Um, guys, I hate to break it to you but. . . .