I arrive on campus this sunny afternoon to witness the spectacle of the first day of school. Undergraduates everywhere, corporations hawking their logos and free food, one sorry frat trying to get people to eat hot dogs. As I walk up the hill toward the Arts Building (which houses my office), I pass the giant Provigo tent, which has set out dozens of tables and chairs where new students can congregate. Everything and everyone smacks of anticipation, energy and well, cool.
And what is the soundtrack that Provigo (a grocery store chain) has chosen for this classic collegiate scene?
Rush — Limelight.