“Owning music is so last century.”
I’ve read versions of this quote at least three times in the last week. It sounds all hip and progressive, like our options now are so much better than owning CDs. Take the followup from a SF Chronicle Article quoted by my friend Steven Rubio:
They’re overpriced, ugly and don’t even make good rearview mirror ornaments. Now that we know they are also potentially poisonous to personal computers, thanks to Sony BMG’s rogue copy-protection technology, there’s really no reason to buy another compact disc ever again.
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Let’s begin by untangling the premises:
1. “CDs are overpriced.” Yes they are! But by that measure, so are mp3s and other commercially available compressed files. One either pays a monthly fee to “lease” something one could previously own outright, or one pays a dollar a song (1), which is actually more than the cost of an overpriced CD for a format of compressed audio that is crippled with digital rights management. Once again, you’ve stepped from commodity law to contract law, which means you have fewer rights over how you use the music. Now, if it was the case you couldn’t rip compressed audio off a legally-bought CD, they’d have a point.
2. Which brings me to the unethical and illegal practice of Sony and others. I’d originally thought this was just typical corporate bullying of consumers but in fact it has a whole other dimension, which is to make CDs a less attractive commodity to own. I have no idea if this is intentional, but it’s a great move on the part of the recording industry if the goal is to sour people on owning content.
3. Environmental damage. Yes, CDs are bad for the environment, but unlike a portable mp3 player, they don’t get thrown out and replaced every few years. Um, a little perspective please? (oh, that was in another piece, sorry).
But really, the most insulting argument is the main one: owning music used to be cool, but now it’s not. You know, I’m not particularly partial to the culture of ownership, but you don’t hear record companies going around saying they also want to stop owning music. It’s asymmetrical and hugely advantageous to media industries. If you think music is overpriced now, try paying a monthly fee just to maintain access to recordings for which you already paid — with no alternative. Sound coercive yet? I’ll give up my already meager ownership rights over music when the recording industry does the same. Until that day, I will pick the favorable tenets of commodity law over the relatively unfavorable arrangements of contract law.
But you can expect to hear more technorati bashing CDs to get you “beyond” owning music over the next few months. It’s like the republicans adopting the whole “teach the conflicts” argument for creationism. Some PR agency figured out how to twist an appeal from napster and other file-sharing outfits for the purpose of increasing recording industry profits. It sounds so radical to get “beyond” ownership of music. Yeah, right.
At the heart of this debate is whether music is a thing or a social process. This debate has a long intellectual history that morphs depending on which social field you’re talking about, but I think we are at a major turning point in the history of definitions of music. The recording industry, probably by virtue of its coupling with other media industries in large conglomerates, is figuring out that going forward, it is more effective to treat music as a commoditized service rather than a more “old-fashioned” kind of commodity. The implications for consumers will be mixed as I’ve tried to suggest here. Sure, you’ll feel more free, but you’ll wind up paying more and more often. The implications for musicians are even more unfavorable arrangements with major labels.
Stay tuned.
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1. I’m talking about legal purchase here. Of course sites of dubious legality, like allofmp3.com, charge much less and are actually a good deal. By that measure, though, peer-to-peer networks are an even better “deal.” And come to think of it, that media levy in Canada for the time being means that it is legal for me to download via peer-to-peer. At least until they pass C-60.